From the age of nine, Reuben Mattus dedicated himself to ice cream, with the sole mission of creating a silky, smooth and creamy texture and flavours that were deserving of an adult’s palate. He married business whizz Rose, and together they launched Häagen-Dazs with three simple flavours: chocolate, vanilla and coffee. Today this has grown to 46 extraordinary flavours (that’s a lot of extraordinary to try). And every step of the way Häagen-Dazs has been driven by a passion for perfection. (It took us a whopping six years to figure out how to make the ultimate strawberry ice cream.)

Häagen-Dazs was born in one extraordinary kitchen – Reuben’s. Now, we bring you over 800 extraordinary shops inspired by that very space. All over the world, you can indulge in 24 flavours in a setting as extraordinary as the ice cream itself (almost). But what makes our shops extra tempting is the unique selection of seasonal specials and over 20 enticing ice cream creations and drinks. You won’t find them anywhere else.

Serving extraordinary scoops since 1976.